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JENNI ANG
j.angzq@gmail.com

I’m a designer focused on creating thoughtful, consistent brand experiences across digital and physical touchpoints.

I’ve worked with startups and studios alike, with experience spanning packaging, web, and content design—often sitting at the intersection of brand and marketing. At Shvéta Labs, I’ve helped shape how the brand shows up through its packaging, e-commerce site, and social presence, ensuring clarity and cohesion at every step.

Whether I’m designing for print or prototyping in Figma, I care about systems, storytelling, and how design can be not only beautiful, but accessible, intentional, and meaningful in how it communicates.

Thank you for taking the time to look at my work, and if you like what you see, let me know!
CV





Education
Parsons School of Design ‘23
BFA Communication Design
Grade: GPA: 3.91
Dean’s List Merit Scholarship

UWC Atlantic College
International Baccalaureate


Employment Shvéta Labs
Design & Marketing
January 2024 - Present

Patch (MobLabs)
Graphic & User Interface Designer
January 2023 - December 2023

Crayon Studio
Graphic Design Intern
June 2022 - August 2022

Eureka Education
Creative Design Intern
June 2021 - August 2021


SkillsBranding
Typography
Print
Editorial
HTML/CSS
Motion Graphics
Packaging Design
Mockups
Presentations
Wireframing
User Flows
Prototyping
Logo Design
Social Media 


Design Tools
Figma
Keynote
Canva

Adobe Creative Suite
   Photoshop
   Illustrator
   InDesign
   After Effects


Project Management
Slack
Google Drive
Notion
Trello
Miro
Microsoft Teams
Dropbox
Klaviyo
Milanote



Last Updated June 6, 2024
GOODREADS REDESIGN





GOODREADS UI/UX REDESIGN is a self-initiated project inspired by my book-loving, Goodreads-using friends. We discussed how the app felt outdated, and how unwilling we were to move to other platforms due to the number of books we would have to re-add to our bookshelves. I took on the challenge of redesigning the app, finding ways to bring the sense of community back to Goodreads, and making book organisation ‘fun’ again. 



01 INTERVIEWS & RESEARCH —
I began by conducting a number of interviews with semi-frequent to frequent Goodreads users. Questions I asked included the following:

  • Do you use Goodreads often? If so, what are the main features that you use on the platform?
  • How was your experience using the current Goodreads app?
  • Why do you use Goodreads over other book-related apps?
  • What features would you like to see improved?
  • What new features would you like to see?

Below is a brief snippet of one of the interviews, and the key insights which I took away from all of the research I conducted.



02 CREATING A USER PERSONA —
Prior to the design process, I also created a user persona to further establish the audience for this app and who this redesign is best for.



03 THE DESIGN PROCESS —
A large majority of the participants mentioned during the interview that they felt the current design of Goodreads felt outdated. This was the main challenge — to modernise the look of the app, add fun and new features, but also to retain a sense of familiarity for users and keep the overall flow of the app feeling recognisable and intuitive.





04 WHAT I LEARNED & THINGS TO IMPROVE —
Prior to this project, I had only worked on UI/UX projects on teams of other designers or with project managers who would share their ideas and critiques with me throughout the entire process. This was a new challenge and taught me a lot about end-to-end development. Additionally, I had a much smaller collection of interviews compared to other projects I have worked on as I had to do the research on my own, and would have benefited greatly if I had more insights to look back on. This also reiterated to me the importance of detail in consumer research.



View prototype on Figma